12AM Is This Month's 'One to Watch' Artist

Ottawa-raised, Toronto-L.A. based 12AM is this month’s ‘One to Watch’ artist.

 

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Influenced by the sounds of he Weeknd, PartyNextDoor, Tory Lanez, and Majid, 12AM released his debut eight-track EP titled AFTERPARTY back in 2017.  The production behind 12AM’s EP ranges from trap to pop-R&B, EDM, and a lot of cinematic PBR&B.

 

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“‘AFTERPARTY’ was the first time I ever really released anything. I mixed it, wrote it, recorded it, and mastered it all in my basement, so it really has that lo-fi dark sound to it. Now with all the new music about to be released, including “Can’t Love,” you can hear such growth. Vocally, songwriting/production-wise, the mix and master — I’ve developed such an incredible team and it’s really helped me take this new stuff to a new level,” 12AM explains.

And you’re probably asking yourself, ‘where does the name 12AM come from?’ “I got it from mixing my own music. I used a reverb called the midnight plate on logic and it made my voice sound real vibey. Then I put it together with the music, especially since you should be listening to it after midnight. So I just went with 12AM,” he explains.

 

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Streaming Highlights:

• 15 million streams worldwide
• 85K followers on Instagram
• 12K YouTube subscribers (over 1M collective views)
• Apple Music Songs of the Summer Playlist
• Spotify R&B Favorites Playlist

 

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“12AM has been having a massive year without being able to tour, the Canadian artist has an innate ability to craft big choruses which is why more and more artists are tapping in to use his melodic talents.” – Lyrical Lemonade

“It seems like everyone is trying to glorify the turn-up right now; and 12AM definitely does that.” – Hip Hop Canada

 

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Follow 12AM on social media:

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Spotify