Are you a small business owner?

The Chatter that Matters podcast and it’s new series Small Business Matters presented by RBC is here to help you navigate your way through the ever changing landscape of today’s economy.

Chatter that Matters is a podcast created and hosted by Tony Chapman. The podcast cuts through the chaos and clutter to focus on what matters most to you, your livelihood, your community and your planet. Each CTM episode begins with an essential question followed by a quest to identify the insights and ideas that you get to where you need to go.

On this week’s episode, tragedy hits, Kristi Knowles takes over, and must orchestrate a rebrand to battle the food giant

Check out this week’s episode as well as past episodes here.

Kristi knows that the company needs a rebrand if they are going to battle international food gi- ants for market share. Mother Raw is born, and the legacy of the Founder, and her mission of ‘Good on Good’ is woven across every consumer, retailer, and employee touchpoint. Kristi chooses to manufacture in Canada.

Mother Raw continues to innovate into a lineup of plant-based, organic salad dressings, and condiments. 80% of new products fail in the grocery store, but Kristi ignores the odds. In just over a year, Mother Raw is in 5000 locations, including Target in the USA and Walmart in Cana- da.

Can Kristi finance this growth? Can she get the attention she feels Mother Raw deserves? Is Food Service a new opportunity? What role does Manufactured in Canada play?

We ask Jane, Darryl and Nancy to weigh in.

Small Business Matters series, presented by RBC.