Social media challenges have been on the rise since the start of the COVID-19 pandemic, and now Drake, Justin Bieber and many other celebs have been challenged to give away their most prized possessions for a good cause.

The ALL IN Challenge was created by Michael Rubin and is meant to provide a helping hand to those in need of food during the COVID-19 outbreak. He knew there would be immediate interest from his friends in sports and entertainment in helping raise money for this important cause.

Justin Bieber is offering a once-in-a-lifetime experience of flying to a winner’s home to serenade them with “One Less Lonely Girl”.



Drake was challenged by Tom Brady, and is offering up a ride in his private jet ‘Air Drake’ for the winner to hang out and party with him and his team in LA. Also, the winner will receive an OVO care package and a pair of tickets to a future Drake concert in the winner’s hometown.



Beyond the online auctions for the incredible once-in-a-lifetime experiences with celebrities, the ALL IN Challenge has also teamed up with food organizations such as Meals on Wheels, No Kid Hungry, America’s Food Fund & World Central Kitchen in effort to combat hunger during the Coronavirus crisis.


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