Martin Garrix is the New Face of Armani Exchange's Fall 2017 Collection

Armani Exchange has announced that the new face for their Fall 2017 Collection is … voted the No.1 DJ in the whole world, Martin Garrix.

In an emailed statement, Martin says, “I am very thankful and very happy with how everything turned out.  To me, Armani Exchange is elegant, but its also ahead of the curve. The clothing I was wearing for the campaign shoot, I would wear all of the time, because it’s comfy, super refreshing, unique, but still elegant and classic.”

It's official! @armaniexchange #axchange pic.twitter.com/uJvW1ZaGk9

— MARTIN GARRIX (@MartinGarrix) July 17, 2017

“For this campaign, I wanted three faces capable of recounting the individualist A|X spirit in a novel, unconventional way.  Three different and surprising individuals, all creative and free in their expression and whom I wanted to envelop in Armani style. Cara Delevingne is an irreverent, chameleon-like character interpreting different aesthetics and philosophies; Martin Garrix, who is capable of making magic with music; and Li Yifeng, a multi-faceted talent who speaks to a vast audience. A|X is Armani style in its most metropolitan, free self just like my three testimonials,” says Giorgio Armani.

Check out the first pics of Armani Exchange below: 

Introducing the face of the new #axfw17 campaign: @martingarrix, the Dutch DJ ranked number one in the world who knows what we want to listen to, even before we do.

A post shared by Armani Exchange (@armaniexchange) on Jul 17, 2017 at 1:46am PDT

soon @armaniexchange

A post shared by Martin Garrix (@martingarrix) on Jul 15, 2017 at 11:03am PDT

Joining Martin in Armani’s Fall Collection include Cara Delevinge and Li Yifeng.

New energy. Same spirit. Meet the face of the new #axfw17 campaign: @caradelevingne, the British actress and model with a strong, irreverent personality.

A post shared by Armani Exchange (@armaniexchange) on Jul 17, 2017 at 12:48am PDT

Unveiling the testimonial of the new #axfw17 campaign for the China and Asia Pacific region: @evanyifenglee, the famous Chinese singer and actor who keeps enchanting his audiences.

A post shared by Armani Exchange (@armaniexchange) on Jul 17, 2017 at 2:50am PDT

Other DJ’s who have also modelled in the past include Diplo and Calvin Harris.