The campaign photos have finally arrived!!

 

After announcing her partnership with Coach back in December 2016, Selena Gomez stars in Coach’s 2017 fall campaign and all photos are shot by fashion photographer Steven Meisel.

 

In the hot seat with @SelenaGomez behind the scenes of our fall campaign. #CoachxSelena #CoachNY

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Selena says, “Coach was actually one of my first designer purchases.  Where I’m from in Texas, Coach was the must-have brand. I remember saving up with my cousin, Priscilla, to get matching wallets.”

 

I was walking down the street the other day… #CoachxSelena #WhatsYourSwagger #CoachNY

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The collection with Coach first launched in 2014 by Creative Director Stuart Vevers and he says that Selena is perfect for the brand’s future vision.

 

“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course.  To me, she speaks to a generation; she connects.”

 

Selena Gomez – The Rogue | Fall 2017 Campaign #selenagomez #coach #selenaxcoach #coachxselena

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{#GomezUpdate | NEW} Selena Gomez looking GORGEOUS in her new photoshoot with Coach! #CoachXSelena ? @selenagomez #selenagomez

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Meisel says, “From the very beginning, the creation of Coach campaigns have been an exciting and collaborative effort.  It’s been a pleasure working with Stuart and the team of incredibly talented individuals behind the brand. Inviting Selena Gomez to join the Coach family takes it to another level.”

 

 

#CoachxSelena.

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And as for Selena and her OWN style, she’s definitely not afraid of transformation:  “My style has definitely evolved over the years but remaining classic at the same time.  As far as my daily look it depends on my mood that day. I love a great pair of jeans and boots or sometimes I want to have a bit more fun with my look.”

 

 

#CoachXSelena ?

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In addition to her new campaign, Coach also launched 3 new IT bags for the season: The Rogue, the Swagger and the Edie.

 

 

#CoachXSelena ?

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i live for her photoshoots #selenagomez #coachxselena #selenators #gainpost ~Krupa

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#CoachXSelena ?

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Filed under: Coach, Selena Gomez