It may be to late, but the owner of Texas mattress company has apologized for THIS very cringe-worthy commercial has since disappeared but not before the entire world had their chance to shake their heads in disgust!

Owner Mike Bonnano has apologized for the ad:

“The video is tasteless and an affront to the men and women who lost their lives on 9/11,” Bonnano writes in a statement. “I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees to account for this serious lapse in decency.”

Filed under: 9/11, viral