Meet Brendon Williams from BC, he wanted to do a sexy photo shoot for his wife Amanda – not only has the “series of boudoir birthday poses” landed him a modelling gig with American Eagle it was also a huge confidence boost!

Brendon says he’s a practical joker and not an actor, played a character named Doug in the new ad.

While the line of underwear was a hoax, the brand says the ad’s message is all too real, and that men should accept their bodies as they are.